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IESE Darden
  • Case Study

Started as Crew (B): Darlene Calhoun and Mcdonald’s

McDonald’s Corporation, the behemoth of the fast food industry, has taken its share of criticism–even ridicule–over the years. The image of the company suffered as the public began to perceive its jobs as dead-end, unskilled, and unstimulating.

  • Topics on: Climate Sustainability, Social Impact and Sustainability

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