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Picture of Andrew Isaacs
Andrew Isaacs

Greenwashing is a term that describes the situation where a company’s environmental claims exceed what the corporation is accomplishing through its environmental efforts. Trust in corporate entitles comes into question since consumers, investors, employees, and other interested parties can’t be certain which environmental claims represent real impact on addressing climate change, and which claims are inconsequential. This case study includes examples of corporate environmental efforts. These examples and associated case study questions are designed to support students in assessing whether greenwashing is being committed by a corporation, and the form in which it may be occurring.

Picture of Vicky Yang
Vicky Yang

15.871 and 873 introduce you to system dynamics modeling for the analysis of business, strategy, and public policy problems. You will learn to visualize a business organization or environmental system in terms of the structures and policies that create dynamics and determine performance.

System dynamics allows us to create ‘microworlds,’ management flight simulators where space and time can be compressed, slowed, and stopped so we can experience the long-term side effects of decisions, systematically explore new strategies, and develop our understanding of complex systems. We will use simulation models, case studies, and management flight simulators to develop principles of policy design for successful management of complex strategies. Case studies of successful strategy design and implementation using system dynamics will be stressed. We consider the use of systems thinking to promote effective organizational learning and policy design.

Picture of Gary Survis
Gary Survis

It was not long ago when business looked at environmental issues and their impact as a compliance exercise. Slowly, at first, leading businesses began to change their concept of environmental management to look beyond simply meeting governmental dictates. These organizations began to evolve and utilize “sustainability strategies” to create new ways to drive value creation by bringing sustainability to the core of their business strategy. This seismic shift was accompanied by a bottomline emphasis that, in some cases, turned sustainability efforts into profit centers. Today, there has been a shift, yet again, to confront what the reality that business must lead our world’s response to climate change and to help avoid disaster.

Businesses must be prepared for climate change’s impacts on their operations and must be fully positioned to drive value creation and innovation in these challenging times. Business cannot simply react to environmental mandates; they must lead and drive change! 2 Sustainable initiatives are increasingly not hidden within the silos of sustainability, EHS (environmental, health, and safety), or CSR (Corporate Social Responsibility) departments, but have become much more seamlessly integrated into the operations of enterprise functional disciplines. Today, to effectively work in senior management, an executive needs to be knowledgeable not only about their specific business function, but also on how their business will be impacted by environmental supply chain disruptions, requirements around sustainability reporting, ESG (environmental, social, and governance) demands on a business, ability to market sustainable product attributes, managing energy, water, and food needs globally, and sustainable technology to drive new initiatives

Picture of ERB Institute
ERB Institute

Awarded 3rd prize in the 2008 oikos Casewriting Competition. Steve Glenn, a successful Internet start-up entrepreneur, returned to his love of architecture and commitment to sustainability by creating a company that would…

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HBS Cases

In July 2021, Sunil Lalvani, founder and CEO of Project Maji, a non-profit social enterprise headquartered in Dubai that had already provided sustainable, clean water solutions to 80,000 people living in rural communities across Ghana and Kenya, was facing an important decision.

Picture of HBS Cases
HBS Cases
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed…
Picture of ERB Institute
ERB Institute

Are “wide-scale distribution” and “sustainability” mutually exclusive? This case explores this question through the examples of Honest Tea, one of the fast growing companies in the Ready-To-Drink market, and Coca-Cola…

Picture of ERB Institute
ERB Institute

A PBS documentary has uncovered a trove of recently discovered documents revealing a 1991 deal in which Firestone agreed to pay Liberian warlord Charles Taylor $2.3 million in exchange for keeping its profitable rubber farm…

Picture of Matteo Mura
Matteo Mura

“Sustainability” is a widely used and sometimes abused term by companies and entrepreneurs. In the business context, sustainability means not only “doing the same things better” but also “doing different things” and “doing them together with others”. While many companies have developed sustainability programs, improving operational efficiency, reducing carbon emissions, and minimizing waste, we are witnessing the implementation of non-systemic actions that do not contribute to developing a true sustainable strategy. For a company to be sustainable, it must effectively manage the competitive and seemingly divergent interests of all stakeholders: investors, employees, customers, governments, local communities, and the natural environment.

The goal of this course is to initiate a debate around the role and functioning of businesses in the face of the challenges and the opportunities provided by sustainability. Specifically, the course will first analyze the connections between sustainability and innovation as a means to translate sustainability strategies into improved financial performance. Additionally, the course will address the topic of measuring sustainability within different organizations.

Picture of Gernot Wagner
Gernot Wagner

Full syllabus to be posted soon!

Climate risk is real. It is costly to the economy, society, and the world, as evidenced by high and ever-increasing Social Cost of Carbon (SCC) estimates. Most businesses and corporations, meanwhile, experience climate risk mostly indirectly, via policy, technology, and market risks. This class focuses on climate risks head on, exploring to which extent they also pose direct financial risks to business now and in the near future. Along the way, we will answer a number of questions, such as: If climate change is so costly, why does it not show up (more) in asset prices? If climate pollution is so bad, why is polluting so profitable? We will also dive into questions around insurability of physical assets like real estate, stress testing of financial assets, and corporate scenario planning. Lastly, we will discuss risk as opportunity for those relatively better able to take advantage of risks and uncertainties.

Picture of ERB Institute
ERB Institute

El caso práctico y la nota de enseñanza que lo acompaña, corresponden a la versión en español de “Coca-Cola en la mira: El Agua, India y la Universidad de Michigan.” Coke In the Crosshairs: Water, India, and the University of Michigan…

Picture of ERB Institute
ERB Institute

In 2018, BlackRock CEO Larry Fink wrote a surprising letter to CEOs across the country stating “to prosper over time, every company must not only deliver financial performance, but also show how it makes a positive…

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HBS Cases
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company’s performance has been mediocre, shareholder pressure…
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